What Content is Best For SEO For My Website?
September 26, 2022SEO| Category:
Recently, Google introduced new algorithms to eliminate non-experiential, SEO-serving content to offer more curated online searches. You’ve undoubtedly landed on and read unnotable pages or articles, so here is our list of 10 types of reader-beneficial content you should use.
Previously, content keyword stuffing ranked higher on Search Engine Results Pages (SERPs). Keywords and keyphrases are still necessary in the world of SEO; however, those words and phrases are now held up to a higher standard of writing and must be encapsulated within paragraphs of helpful information. None of us have time to waste while reading disingenuous information.
What SEO content should you use so that people find your website? The answers are given in our (SEO-friendly) list, with explanations provided below.
- Applicable, resource-filled, linking content.
- Lists (like this one)
- Trends or fads
- Timely information
- Content that explicitly answers the popular questions people are asking in their search bars (our title here does that)
- The answers to questions people may ask you or your salespeople
- Blog posts
Applicable, intelligent, resource-filled, linking content.
People search on Google (or their favourite search engine) because they want to know about something. They often want to know much about the subject, including how to do things.
Providing content that offers new information and answers to people’s questions will keep your website top of mind when they need to know more about the subject in which you are telling the world you are an expert.
Their trust in you makes them feel good about doing business with you.
Lists (like this one)
People love lists. Why? Because they get the point across in an easily viewable way. Using numbers, especially in your heading/title, also helps. Make sure your list has fresh ideas of value. An online strategy seems to be making your list longer than the last person’s.
Trends or fads
We love to have fun. Yes, our days are spent working, but sometimes it is pleasant to read an article that shows a zing of humour and makes fun of (or embraces) a trend or fad that we, too, have already thought about. Seeing our thoughts reflected on a page has always been an ego magnet and will increase the chances of readership.
“How much does (something) cost in (our current year or month)?” Answering this question while using a timely date in the heading does two things;
- It shows a potential client you are current in your business and social content. As much as humans resist change, we are forward thinkers who want to relate to new ideas and look for current answers to our immediate questions.
- It will find its way to the top of search results as the date will be a current article.
Content that explicitly answers the popular questions people are asking in their search bars
What are your potential customers looking for online? Ask yourself this question, and break the question down to simple keywords. Make sure you use these keywords in your helpful responses on a website page or a blog post.
The answers to questions people may ask you or your salespeople
Sometimes, new questions in your industry come up for people. You can assume they have likely looked online already. If you find potential customers are asking you specifically about something else, addressing this topic could help you rank higher online.
YouTube is a dynamo of a search engine for all kinds of videos. The keywords people use to find a video should be in the title of your video. The video doesn’t have to be polished, but a bit will help. Many online videos help people learn how to do things, and adding your video will be SEO-advantageous.
Uploading a photo to a website or a blog post without renaming it is a wasted opportunity. To help people find your website, name your image using keywords that people will use. The photo must match the keyword, or Google will deem it undesirable according to its new direction toward quality content.
Visual information is easy to comprehend. If you know how to create a graph, it can be uploaded to your website as a photo. Don’t forget to use SEO keywords to name your infographic.
People may share your infographic on their website, blog, or social media post, which is good for your SEO. When they backlink to your graphic, it becomes more popular, and the more popular it is, the more people will see your website.
Business blogs showcase engaging information to attract readers and future customers. Having a blog on your website shows Google your website is dynamic and will be crawled more often. See our blog post, 8 Reasons Your Business Really, Really Needs a Blog.