What are the Four Types of Digital Marketing?
Do you wonder why your product is not seen online and is not receiving the exposure it deserves? You probably need to use the four types of digital marketing; Content, Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Social Media Marketing (SMM). Data is the new art and science of marketing.
Marketing has evolved from the 1960s days of advertising we’ve seen on the television show, Mad Men. The only advertising once required to entice us to buy a particular cereal brand in the 1960s and 70s was a tv commercial showing a cartoon tiger with a friendly roar. With more of us in the game of selling goods and services online, things have got more ferocious than Tony the Tiger selling Frosted Flakes.
Would you like to postpone work with more great 1960s commercials on Ira Gallen’s website Television Toy Stories?
Technology-based marketing is where it’s at. Metadata helps you promote your product or service to those who are specifically interested in it. Looking for, well, anything by typing a question into a search bar on a search engine like Google, Bing, Facebook, or many others, is how most of us get through our day.
And the only reason you find that thing is with thanks to digital marketing.
In a world of heavy competition, if you employ more online consumers to find whatever you’re selling, you win a larger market share. Don’t waste another minute. See someone or an agency who has the science. Either the agency that has created your website or an individual specializing in digital marketing has the tools to add the keywords and dynamic metadata to the backend structure of your website.
So don’t worry. It’s not you; it’s your lack of digital marketing ability to make it happen.
What is Content Marketing?
This is where good storytelling benefits your product. Along with providing interest-grabbing content for each page of your website, the story paragraphs include phrases and keywords distinct to your potential customers’ needs—all in as few words as possible. For we, the people, do not dwell. Instead, we respond to succinct written and visual content.
What is Search Engine Optimization (SEO)?
Several word tools grab the attention of online consumers, and they are all under the SEO banner. You increase your website’s online reputation through intense keyword optimization; traffic will be directed more intensely to your website.
- On-page SEO refers to the addition of keywords and descriptions to your web pages that answer the questions they are asking in their search queries.
- Off-page SEO refers to the linking to your company website from a trustworthy outside site. The search engine bots rank your site higher if you achieve well-known website backlinking.
- Technical SEO is carried out by techs and refers to a website’s page speed, crawl ability (by search engines), structured data, indexing, and more. If new content has been added to your pages, your website’s management team will request Google to recrawl or re-index the page. Often the platform on which your site is built automatically sends any new content through the indexing process.
In the same way, as backlinking is, it is healthy for your website to have internal linking to its product pages or service pages (the pages on which you want potential clients to be). This is achieved most efficiently with blog posts, ebooks, email campaigns, and articles.
As an example, we provide deserving people like yourself helpful information about SEO in this blog post and include a link to our service pages if you are considering changing your website or you need help with your SEO. See a full menu of our services here.
Did you know that giving people something for free before they give you something endears them to you? In one of the many McDonald’s hungry human experiments, as told by Robert Cialdini on The Knowledge Project podcast, they gave some children balloons as they entered the restaurant. Those families spent 12% more than the families whose child was given a balloon on their way out of the restaurant. ..fascinating, isn’t it?
What is Search Engine Marketing (SEM)?
This is a paid service usually run with Google ads, and you budget an amount that you are willing to spend to get potential customers to click on your Google ad. It is a hierarchical system of plugging in phrases that you think customers search with and choosing which words you deem more important for your return.
Anyone can run these pay-per-click ads, and you can see them immediately on your company Googled pages or Search Engine Results Pages (SERP). Further defining your potential customer uses available filters for age, spending and lifestyle habits, location, and more.
What is Search Media Marketing (SMM)?
You know this one; it refers to the usage of trending topics to gain brand awareness. By harnessing the correct medium, you’ll make use of all the digital, artistic senses:
- Youtube serves a fabulous story by video objective.
- Instagram provides a way to ignite interest with one photo and a short caption.
- Tic Toc is a lightning-fast hybrid of Youtube and Instagram.
- Twitter lives for the snappy wit of its group.
- Facebook is a bit of a dinosaur, although we see they are trying new options.
- Reddit, LinkedIn, and even Snapchat have their audiences to which you may relate.
There will always be room for television and radio marketing, but like everything else, showcasing your unique product or service is best served by using the most current, popular, and special methods available through the ever-changing vehicle of digital marketing.
It’s hard to believe there was once a time for 4-minute television commercials:
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