SWP FUN FACTS – Online Advertising

November 21, 2023 | Category:

CNET NEWS states- “U.S. online advertising revenue has hit an all-time high, the Interactive Advertising Bureau reported yesterday. According to the Interactive Advertising Bureau (IAB), online ad spending hit $26 billion last year in the U.S., representing a 15% gain YOY. In the fourth quarter alone, advertisers spent $7.45 billion on the Web, jumping 19% YOY. Search advertising continued to be the most popular choice among advertisers, totaling $12 billion last year. Advertisers spent $9.9 billion on “display-related” ads, including banners, sponsorships, and digital video commercials. Classifieds and directory ad spending hit $2.6 billion.” If you’re still not advertising online, it’s definitely time to rethink your strategy!
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November 21, 2023 2:49 pm