SWP FUN FACTS – Online Advertising
November 21, 2023 | Category: Uncategorised
CNET NEWS states- “U.S. online advertising revenue has hit an all-time high, the Interactive Advertising Bureau reported yesterday. According to the Interactive Advertising Bureau (IAB), online ad spending hit $26 billion last year in the U.S., representing a 15% gain YOY. In the fourth quarter alone, advertisers spent $7.45 billion on the Web, jumping 19% YOY. Search advertising continued to be the most popular choice among advertisers, totaling $12 billion last year. Advertisers spent $9.9 billion on “display-related” ads, including banners, sponsorships, and digital video commercials. Classifieds and directory ad spending hit $2.6 billion.” If you’re still not advertising online, it’s definitely time to rethink your strategy!