How to Get Backlinks From Other Websites
November 8, 2022 | Category: How to Rank on the First Page on Google
External backlinks help your website by raising your website’s value to search engines. The more valuable (linkable) your content is, the more backlinks you will get and the higher your website’s ranking and visibility. We’ll provide a few suggestions for obtaining backlinks to your website.
What is a backlink? A backlink is a clickable connection to a page’s URL on your website that is located on a different website.
If your page has top-notch information, its elevated content is the reason the page becomes a backlink; in turn, a backlink injects your website, through association with the page, with credence. Search engine algorithms increase that page’s exposure letting more people (potential customers) find it.
Ask SmartWebPros, a longtime London, Ontario, full-service website development company, about how your website can rank higher and get more views online. See our Smart Marketing Consultation page.
How can you get other websites to link to one of your pages?
1) Are you a business with products provided through a wholesaler or manufacturer?
It is in the best interest of that wholesale or manufacturer company’s website to link to a great-looking website (built by a talented local digital marketing agency) that has positive things to say about its product. This is usually most evident within a blog article. Do you need blogs written by someone with extensive SEO knowledge?
A website should always mention in the footer (the bottom part of each website page) the name of the company that built it. A phone call or email will get you in touch, and you can direct them to your glowing article. The tone of your article is a positive sales tool for the wholesale or manufacturer company’s website.
2) Write an article or blog post from the point of view of a knowledgeable specialist in your realm of expertise and give it to a website with a strong online presence.
Find established websites that people use as a resource, often visit, and have a strong online presence. Education and government websites are often favoured by search engines, so offer your well-written and informative article free of charge for their website by contacting their website manager.
(Request that an “about you” text box with a link to your website be included at the bottom of your valuable and useful information.)
3) Entice your contact, either the owner or office manager of the business or someone at the website company (with decision-making abilities), with good old-fashioned freebies in exchange for a backlink to one of your pages or an article that would tie to their business.
Do you make a great product, offer an excellent service, or can you help them with website help? If you can truthfully attest to their company’s value, a testimonial (with your website link) is always welcome for online companies.
4) Exchange links with another (non-competing) website.
Search online using your keywords. Email the website company and propose a link exchange with examples of how it can benefit both companies.
5) Help a Reporter Out (HARO) provides an opportunity for backlinks in return for “clear and reasonable expertise in a topic relevant to the query they are responding to”
Although this is a US-based site, a recent search does not offer a Canadian equivalent; however, it seems Canadian reporters and bloggers are using this site. News sites are high-calibre backlink opportunities. It can take a lot of effort, but it is a great source for top-quality backlinks.
6) Create an e-book that other sites can distribute or an Ultimate Guide that lives on your website.
An Ultimate Guide should cover everything you can think about a specific topic. It will be referenced in many blog posts, rewarding your website with all-coveted backlinks. Extensive guides, thousands of words long, are favoured for SEO ranking, and this long-form content performs well in Google searches.