5 Tips for Small Businesses on a Rainy Day

April 13, 2018 | Category: Tips for your Business

It’s that time of year again where snowflakes turn to raindrops. Just remember April showers bring May flowers. Rainy days can be slow for some businesses, and busy for others. Here are our top 5 tips for small businesses to make the most of rainy days.

1. Be flexible to your customers’ needs

If you have a brick and mortar storefront, a rainy day can discourage customers from heading out which can dampen your sales. These are days when it’s best to follow your customers’ needs. Of course, you can’t move your store, but you can make sure your website is up to snuff (or ask us to do it) or you can even get in touch with customers via phone.

2. Do some housekeeping

You’re really busy. When was the last time you thought, I don’t have time for that? If your business is slow on a rainy day it’s the perfect time to get things cleaned up and straightened out, or to do some planning ahead. Anything you’ve been meaning to get to lately.

3. Plan you rainy day fund

Another task you can consider is planning a rainy day fund for your business. Finances can be a major headache for small businesses, and having an accountant can certainly help. But it’s always a good idea to have some funds set aside in case the unexpected happens.

4. Dress the part

If you’re busy during rainy days, and you still have to work outside, it’s always a good idea to make sure you’re prepared. It’s probably obvious to wear clothing that helps you stay dry, but you also want to stay safe. Be prepared for slippery surfaces, cold, and standing water and make sure all your employees are prepared too.

5. Make your business a place clients can stay warm and dry

If you want people to come to you, the best way to do it is to make your business a welcoming space on a cold, wet day. Whether that’s sending the storefront to customers online so they can visit from home, or if it’s making sure the heat is up, and your space is dry. It gives your customers an incentive to come in and stay longer, giving you more time to sell them what they need!

Bonus Tip: Pack Extra Socks! It’s no fun wearing wet socks all day, especially if you’re out in the cold!