5 Reasons Why Remarketing Can Be a More Effective Way to Reach Your Customers
July 16, 2018Digital Marketing| Category:
Because they’re already interested
After all, that’s the point of remarketing. Remarketing targets people who have already clicked on your ads, or even those who have visited your site organically. Essentially, you’re targeting people who have already shown an interest in making a purchase.
It’s a helpful reminder
Because customers are already interested in your business, remarketing ads can serve as a helpful reminder to them that they need to purchase your product or service. For example, if they searched electrician, and clicked on your ad, and then had to run out the door, you’ll remind them later that they might need electrical services with a remarketing ad.
Retain existing customers
Because remarketing shows ads to people who’ve visited your site before, existing customers will see your ads, making them more likely to come back to you.
One of the problems many small businesses face is that they cannot reach their target market with their ads. Remarketing allows you to advertise to people who have already shown interest in your product. With remarketing, you can even remarket a specific product. For example, if someone looks at a product on your site, you can show them ads featuring that product.
Ads are cheaper
Remarketing clicks are cheaper than regular online ads. It’s that simple. They often come in at under $1 per click, whereas regular search ad marketing can be over $4 easily. Remarketing clicks also tend to convert better, meaning your ROI is better too. It’s important to note, however, that you do have to have an existing audience to use remarketing.